About UNLABEL Campaigns

Negative attitudes or perceived negative ones towards persons with disabilities can become a barrier towards the inclusion of persons with disabilities in the community. The insecurities that people with disabilities feel about how they are perceived are exacerbated by society’s attitudes and perceptions of them. Persons with disabilities are sometimes viewed as having limited capabilities and contributions to society, whereas in reality, there are many who have defied stereotypes and continue to lead very meaningful and fulfilling lives.

Since 2019 and in conjunction with the International Day of Persons with Disabilities (IDPD) on 3 December each year, SPD’s public education campaign, ‘UNLABEL,’ challenges existing stereotypes, misconceptions, and prejudices against persons with disabilities. Through this campaign, we strives to encourage the public to change perceptions and attitudes towards persons with disabilities—to UNLABEL them—by highlighting the achievements of those who have defied stereotypes.

We take this opportunity to thank the following campaign partners:

Creative Partners

Societal, Storybox Collective

Media Partners

SMRT Corporation, Far East Organization, Heartbeat@Bedok, Our Tampines Hub, SAFRA Choa Chu Kang, SAFRA Punggol

Community Partner

ActiveSG Choa Chu Kang Sports Centre, SportSG, Wheelchair Rugby Association Singapore (WRAS), Tampines Regional Library